Brand Design for Healers, Health Coaches, & Practitioners

We will have a kickoff strategy call so I can get to know your vision for your brand, your preferences, your personality, and how you want your brand to FEEL and how you want your customers / clients to find you.  My goal is to make your brand memorable and stand out from the crowd.  

Your main brand mark. Use this on your website header, email signatures, and any official brand touchpoints.

A flexible, playful wordmark for tote bags, stickers, business cards, and social media, web design - where you want something a little more casual. 

Compact icons built for small spaces: browser tabs, app icons, social media avatars, sticker rolls, Instagram highlights, and packaging accents.

A strategically selected set of colors including 1-2 primary brand colors, 1-2 neutral tones, and 1 high-contrast button/call-to-action color. Each color is provided with hex codes and usage guidelines to ensure consistent application across your website and marketing materials.

Good design isn't just beautiful — it's accessible. Every color in your palette needs to be tested for contrast ratios to ensure text stays readable across backgrounds, screens, and lighting conditions. I will run this test to make sure you have a flexible color palette! I will give you guidance on your main colors to be used and a secondary color system to be used. 

Professional typography selections tailored to your brand personality, including font pairings that work harmoniously together. You'll receive specific font recommendations with purchase links (licensing purchased separately by you), along with guidance on how to pair and use them effectively throughout your brand. Font licensing fees are separate from this package and typically range from $50-$100 depending on the fonts selected. You'll own the licenses directly, ensuring proper legal usage across your website and materials.

Every brand package includes social media guidance, but I also want to give you the actual templates so you can put your brand into the world right away! I will create 9 custom Canva social media templates built around your unique brand system — your fonts, colors, and logo marks already placed and ready to use. Just swap in your own photography and copy, and show up on Instagram and Pinterest looking polished, consistent, and completely on-brand from day one. You’ll see how the brand comes together with these templates!

Whether it's a website hero image, social media guidance, a tote bag, business card, signage, t-shirt or other real-world application, I'll create a mockup so you can see how it will look in real life.

A curated collection of photography styles, poses, lighting, and settings that align with your brand aesthetic. This board serves as creative direction if you're planning a brand photoshoot, ensuring the imagery you create matches your overall visual identity.

If I feel the brand would benefit from a pattern, I can create a pattern to be included in your design export.  Patterns can be used on social media, on your website, and packaging.

A polished presentation, at-a-glance reference document that brings together all your brand styling elements in one place. This board showcases your colors, fonts, and overall aesthetic together, making it easy to maintain consistency or share your brand guidelines with future collaborators or designers.

I will then get to work and present 1 brand mood board and an initial color palette in a recorded video presentation, and you'll email or video your specific feedback before I move on to logos and fonts. This is an opportunity to refine and adjust the brand design based on your feedback. You’ll have 2 rounds of revisions to get it just right.  This revision round ensures the final deliverables perfectly capture your vision and feel authentically aligned with your business before we finalize everything.   I will share my design decisions with you during a few steps in the process so we can steer the design towards your perfect brand and make sure we are aligned! I will give my expert guidance on design decisions if I feel there is a reason we should choose one direction over another for your brand.  If I'm unsure which way to go based on your preferences, I'll get your feedback and input. It's a collaborative process and I get your input at a few steps along the way!

EXTRA REVISIONS:

Occasionally some clients may need more than 2 revision rounds because once they see how their vision translated into a brand they get more clarity on what they TRULY want.  I've had clients go in completely different directions after we've already designed the brand they initially wanted.  When this happens, it's no big deal, but there will be an extra fee charged for each extra revision round.