BRAND DESIGN
Brand Design for Healers, Health Coaches, & Practitioners
WHAT’S INCLUDED
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Primary Logo — Your main brand mark. Use this on your website header, email signatures, and any official brand touchpoints.
Secondary Logo — A flexible, playful wordmark for tote bags, stickers, business cards, and social media where you want something a little more casual.
Logo Marks — Compact icons built for small spaces: browser tabs, app icons, social media avatars, sticker rolls, and packaging accents. Same brand, minimal footprint.
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A strategically selected set of colors including 1-2 primary brand colors, 1-2 neutral tones, and 1 high-contrast button/call-to-action color. Each color is provided with hex codes and usage guidelines to ensure consistent application across your website and marketing materials.
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Every brand package includes 6–9 custom Canva social media templates built around your unique brand system — your fonts, colors, and logo marks already placed and ready to use. Just swap in your own photography and copy, and show up on Instagram and Pinterest looking polished, consistent, and completely on-brand from day one. You’ll see how the brand comes together with these templates!
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Good design isn't just beautiful — it's accessible. Every color in your palette needs to be tested for contrast ratios to ensure text stays readable across backgrounds, screens, and lighting conditions. I will run this test to make sure you have a flexible color palette!
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Professional typography selections tailored to your brand personality, including font pairings that work harmoniously together. You'll receive specific font recommendations with purchase links (licensing purchased separately by you), along with guidance on how to pair and use them effectively throughout your brand. Font licensing fees are separate from this package and typically range from $50-$100 depending on the fonts selected. You'll own the licenses directly, ensuring proper legal usage across your website and materials.
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I will use your brand design to create a business card mockup you can use to order business cards easily throuhg Canva
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A polished presentation, at-a-glance reference document that brings together all your brand styling elements in one place. This board showcases your colors, fonts, and overall aesthetic together, making it easy to maintain consistency or share your brand guidelines with future collaborators.
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A curated collection of photography styles, poses, lighting, and settings that align with your brand aesthetic. This board serves as creative direction if you're planning a brand photoshoot, ensuring the imagery you create matches your overall visual identity.
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Your brand was built to live beyond the screen. From tote bags to sticker rolls, business cards to t-shirts, every logo variation was designed with real-world application in mind — so I’ll show what it can look like on these items if you wish
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We will have a kickoff strategy call so I can get to know your vision for your brand. I will then present 1 brand option in a presentation and you’ll have 2 rounds of revisions to get it just right. This is an opportunity to refine and adjust the brand design based on your feedback. This revision round ensures the final deliverables perfectly capture your vision and feel authentically aligned with your business before we finalize everything.
BRAND DESIGN PACKAGE
You know your brand needs to look more intentional — but a full agency feels out of reach, and DIY-ing it isn't cutting it anymore. That's exactly why I created this package.
I'll build you a complete visual identity: a curated color palette, custom font system, moodboard, logo suite, and branded Canva social media templates — everything you need to show up consistently across your website, social media, and beyond. Polished, cohesive, and designed specifically for your practice.
No generic templates. No cookie-cutter colors. Just a brand that actually feels like you.
LET’S SEE IF WE’RE A FIT, SHALL WE?
Unsure if my services are right for you or confused on what you need?
Schedule a free clarity call to determine if we’re a good fit and also get a better timeline of my availability and current openings. If you have any questions, feel free to email me 💌 emily@tohealthwithit.com