BREW + WANDER

Brand Identity Design (conceptual)

COFFEE SHOP CONCEPT

This project came from a monthly design sprint hosted by Curated Collective Co., a community for designers looking to practice working from real-world-style client briefs. The brief: build a brand identity for Brew & Wander, a fictional neighborhood coffee shop with mid-century interiors, a packed patio by 9am, and a folk/indie-alternative soundtrack. The direction was clear — warm, nostalgic, and community-first. Cozy over cold. Personality over polish. No coffee bean icons, no cold minimalist layouts, nothing that felt corporate.

PS - I won this challenge among other designers!

A disposable coffee cup with a red sleeve and white lid, sitting on a wooden surface.
Medal with purple background and yellow banner, inscribed with 'Winner', surrounded by the words 'Design Challenge'.
Two circular objects, one red and one yellow, with the B&W logo in pink and cyan respectively, placed on brown dotted paper.
A rectangular signboard for Brew & Wander coffee shop, featuring orange and red text on a beige background, including details like being from Texas, established in 2026, and describing itself as a neighborhood spot.
A white bag of light roast coffee blend from Baldy Coffee Co. placed on a wooden surface against a wooden background.

COFFEE BAG MOCKUP, STOREFRONT MOCKUP, STICKERS

Collage of various images including a person wearing leopard print shoes, a small cafe table, stacked jeans, a cupcake on a tray outside on grass, and an indoor cafe scene with tables and chairs, with the text "Brew & Wander ATX" and colorful circles overlaid.
Collage of various images including a person wearing leopard print shoes, a small cafe table, stacked jeans, a cupcake on a tray outside on grass, and an indoor cafe scene with tables and chairs, with the text "Brew & Wander ATX" and colorful circles overlaid.

The Approach:

I leaned into a warm, sun-faded palette — Crisp Apple orange, Blossom pink, Minty Fresh mint, Sour Apple olive, and Forest green, grounded by Latte and Cream neutrals — pulling from mid-century diner signage, vintage pennants, and hand-lettered shop signs rather than typical coffee-brown cliché. The primary logo pairs a loose, handwritten script ("Brew & Wander") with a clean condensed sans for the "AUS · Coffee Shop · EST 2026" details, giving it that lived-in, hand-painted-storefront feel. A flexible "B&W" monogram — in an oval badge, a pennant flag, and standalone lettering — rounds out the system for smaller applications like cups and stickers.

I picked brand colors that felt like your favorite vintage levis.

Interior of a coffee shop with modern lighting, a red La Cimbali espresso machine, white cups, and warm lighting.

What’s Included:

  • Primary logo + flexible "B&W" monogram (oval badge, pennant, standalone)

  • Full color palette across 6 color combinations

  • Typography system

  • Mood board and visual direction

  • Applied mockups: to-go cup, wall sign, stickers

A white bag of light roast coffee blend from Ball Coffee Co., placed on a wooden surface against a light wood background.
Five rectangular labels with the text 'Brew & Wander ATX' in different font styles and background colors, arranged vertically on a light background.
Coffee shop counter with bins of coffee beans, a vintage coffee grinder, a metal coffee dripper, and a glass display case of baked goods. A green chair is in front of the counter, and the wall behind is green with signs.

The Result:

  • 🏆 Winner of Curated Collective Co.'s July design challenge — a full brand system built to feel like it's always been on the corner, the kind of place people build a whole personality around.

Loving this brand? Let’s create your own brand identity!

LET’S GET BOOKED

LOVING THIS BRAND?

This is what happens when a brand is built with intention — not a template, not a guess, but something designed to feel unmistakably you. If you're ready for a brand that finally matches the business you're building, I'd love to help. Let's create something worth falling for.

Person standing at the edge of the ocean with feet in the water, frothy waves washing over the sand.
BOOK BRANDING