Brand Identity & Squarespace Website Design Project
Dec 2025
DR. MARIA MCKENDRY
Background:
Dr. Maria came to me when she needed a new website. After 30 years as a licensed Physical Therapist, she had transitioned into functional nutrition and holistic healing. She had the credentials (BCND, PT, CHHP), the expertise, and a deep calling to help families heal naturally—but she needed a website that reflected her faith-centered, root-cause approach and made it easy for overwhelmed clients to find her and book consultations.
She was launching a fully virtual practice serving clients nationwide, specializing in hormones, gut health, pediatric wellness, and addressing root causes through functional testing and remote muscle testing. Her ideal clients were often tired, dismissed by traditional doctors, and searching for answers that honored how God designed the body to heal.
Services:
Industry:
Functional Nutrition | Holistic Health | Root-Cause Healing | Faith-Based Practitioner
Dr. Maria needed more than just a pretty website. She needed:
A clear path for two distinct audiences: individual clients seeking healing AND families looking for pediatric support
Educational content that built trust without overwhelming visitors
Multiple service tiers (consultations, courses, programs, testing packages, programs) presented clearly
A warm, faith-centered tone that felt professional, calm, and clean but never clinical
Mobile optimization for busy parents researching on-the-go
Seamless booking integration with Practice Better
Solution:
We created a comprehensive, calming website that positions Dr. Maria as both deeply credentialed and genuinely compassionate. The site structure guides visitors from problem awareness → her unique approach → services → social proof → booking, with multiple entry points depending on where they are in their healing journey.
Key Features:
Home page with clear service overview and immediate booking CTA
Detailed About page sharing her personal journey and 30+ years of experience
Comprehensive Services page with consultations, testing packages, and program options
Testimonials page with detailed success stories (including a child's transformation)
Platform: Squarespace 7.1
Booking Integration: Practice Better
Mobile-Optimized & Responsive Design
Imagery & Aesthetic:
Peaceful, natural wellness moments
Families in connection—not clinical settings
Minimalist images
Soft natural light and organic textures
Calm, unrushed lifestyle moments
Nature scenes (plants, natural materials, earthy tones)
Faith-honoring imagery (peaceful, grounded, hopeful)
CUSTOM SQUARESPACE WEBSITE + BRAND STYLING
Dr. Maria McKendry
Naturopathic Doctor
🌟🌟🌟🌟🌟
Emily took my vision and brought it to life in a way that exceeded my expectations. She truly understood what I wanted, handled the process seamlessly, and delivered a website that feels perfectly aligned, with minimal effort required from me. Working with her was easy, intuitive, and such a great experience!
If you're a wellness practitioner, health coach, or service-based business looking for brand styling and web design that actually converts, I'd love to hear from you.
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