Marigold & Moss


Conceptual brand identity for a botanical apothecary and plant shop

Colorful labels with different shades of pink, green, and gray, each reading "Marigold and Moss" in bold brown text, placed on a background of dried and fresh plants and flowers.
A person tending to a potted plant outdoors, with a sticker or label overlay reading "Marigold and Moss" in a vintage-style design with a flowers illustration.
A label reading 'Marigold' and 'Moss' with an illustration of a moss plant in a vase on a crumpled paper background, surrounded by houseplants.

Marigold & Moss started as a design challenge brief: create a brand for a fictional botanical apothecary and plant shop that feels earthy, a little WORN, and tactile. I treated it like a real client project, building a full identity from the name up.

MARIGOLD & MOSS

The idea
I wanted the brand to feel like a shop you’d find tucked away on a quiet street, with shelves of plants, old glass jars, and hand-labeled bottles. The look borrows from vintage botanical illustration and old apothecary labels, but stays fresh and approachable instead of dusty. It’s a little mysterious and a lot welcoming.

What I created

  • Badge mark: the primary emblem, designed to work on signage, labels, and packaging

  • Monogram seal with an “Est. ‘26” detail: a small touch that gives the shop instant heritage

  • Wordmark lockup: a flexible logo for web, print, and merchandise

  • Color palette: Golden Keys, Dusty White, Fresh Lilac, Antique Mauve, Garden Green, Leafy Green, and Soft Coral

  • Typography and patterns: Details that bring the brand all together

A sign for Marigold and Moss in front of green leafy plants inside a room.
Outdoor signboard promoting a plant basics workshop by Marigold and Moss, held on Wednesdays at 6 pm, in a garden area with large tropical leaves and wooden furniture.
Decorative pattern with green and pastel-colored stripes and a circular monogram with the letter M in the center.
A decorative image featuring a green vase with the letter 'M' on it, holding three large flowers, framed with gray scalloped border on a background of a multicolored checkered pattern with green, beige, and purple squares.

The palette
The colors balance warm and cool. Golden Keys and Soft Coral bring sunlight and a hint of marigold, while the greens ground the brand in plants. Lilac and mauve add the apothecary, slightly mystical feel, and Dusty White keeps everything soft and readable.

Where it could live
This brand is built to flex across a shop sign, plant tags, apothecary-style labels, packaging, a website, and social media.

Want a brand like this?
If you love this vintage, botanical, tactile feel for your own business, I’d love to create something similar for you.

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