Brand Identity & Squarespace Website Design Project

Jan 2026

WELLNESS WITH LYNETTE

Background:

Lynette came to me at a pivotal moment in her business. She was re-launching under a new name: she had the credentials, the experience, and proven client results—but her online presence didn't reflect the expertise and warmth she brought to her work. She recently decided to focus on a smaller wellness niche: metabolic health & weight loss… but didn’t want to be like all the other coaches out there.

Services:

Custom Web Design

Brand Styling

Shop / Digital Products Pages Add-On

Industry:

Metabolic Health, Nutritional Therapy

The visual aesthetic leans into mid-century modern meets cozy café:

  • Sunlit kitchens with warm wood tones and vintage details

  • Abundant greenery and potted plants

  • Clean but lived-in spaces—not sterile or staged

  • Natural light and warm tones throughout

  • Barefoot casual lifestyle moments (Lynette in rose-colored overalls)

  • Real food prep and nourishing meals

  • Organic textures and natural materials

See Lynette's Site

CUSTOM SQUARESPACE WEBSITE + BRAND STYLING

Lynette Lawton

NUTRTITIONAL THERAPIST

🌟🌟🌟🌟🌟

I would 1000% recommend working with Emily. She’s incredibly talented, easy to work with, and truly cares about her clients. If you’re looking for someone who makes the process feel supportive and delivers beautiful, thoughtful work, she’s it.

I could write a novel on how wonderful it is to work with Emily, but I'll try to keep it brief :) Emily just gets it. Not only what I wanted things to look like, but how I wanted my brand and website to feel. She made the whole process feel simple, organized, and never overwhelming, which I really appreciated. We’ve worked together before, so there was already a bit of history there, but I was still blown away by her vision for me and my business.

She saw things so clearly and brought them to life in a way that felt incredibly aligned. The final product is so beautiful and honestly feels so me. I’m beyond impressed with what she created. Before working with her, I felt a little stuck and scattered. I knew what I wanted to say and offer, but my website didn’t fully reflect that. Now I feel genuinely excited to share my site and confident sending people there because it actually represents me.

If you're a wellness practitioner, health coach, or service-based business looking for brand styling and web design that actually converts, I'd love to hear from you.

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