Brand & Design Styling for Healers, Health Coaches, & Practitioners

A carefully assembled collection of imagery, textures, patterns, and design elements that capture the overall aesthetic and feeling of your brand. This visual reference serves as the foundation for all design decisions and helps ensure we're aligned on the creative direction before diving into specifics.

A strategically selected set of colors including 1-2 primary brand colors, 1-2 neutral tones, and 1 high-contrast button/call-to-action color. Each color is provided with hex codes and usage guidelines to ensure consistent application across your website and marketing materials.

Professional typography selections tailored to your brand personality, including font pairings that work harmoniously together. You'll receive specific font recommendations with purchase links (licensing purchased separately by you), along with guidance on how to pair and use them effectively throughout your brand. Font licensing fees are separate from this package and typically range from $50-$100 depending on the fonts selected. You'll own the licenses directly, ensuring proper legal usage across your website and materials.

A comprehensive breakdown showing how to use your selected fonts across different contexts—from large headlines to body text. Includes specific sizing recommendations, weight variations, and line spacing to create visual consistency and readability across your website.

A polished, at-a-glance reference document that brings together all your brand styling elements in one place. This board showcases your colors, fonts, and overall aesthetic together, making it easy to maintain consistency or share your brand guidelines with future collaborators.

Visual demonstrations of how your brand styling comes to life on actual website sections (such as a hero area, about section, or service cards). These mockups show your colors, fonts, and overall aesthetic applied to real design scenarios, giving you confidence in how everything works together before moving together with web design.

A curated collection of photography styles, poses, lighting, and settings that align with your brand aesthetic. This board serves as creative direction if you're planning a brand photoshoot, ensuring the imagery you create matches your overall visual identity.

A small but mighty icon that appears in browser tabs, bookmarks, and mobile home screens. While a custom logo isn't included in this package, I'll create or adapt a simple favicon that represents your brand and maintains visibility at tiny sizes.

A standout font chosen specifically for headlines, hero text, and other attention-grabbing elements on your website. This display font adds personality and visual interest while complementing your body text font for a cohesive typographic system.

An opportunity to refine and adjust the brand styling based on your feedback. This revision round ensures the final deliverables perfectly capture your vision and feel authentically aligned with your business before we finalize everything.